The Parenting Publications of America (PPA) is committed to fostering high quality standards in local and regional parenting publications. PPA is a growing and vibrant association, dedicated exclusively to the problems and concerns of local and regional parenting publications. Among our goals are to promote high quality local and regional parenting publications and the provision of targeted professional development programs. We are particularly pleased with our efforts to provide meaningful member services, including: -An email newsletter with information and trends from our members and the industry designed to keep members abreast of significant developments affecting parenting publications. -An annual editorial and design awards competition managed by the School of Journalism at the University of Missouri. This is the only broad based competition to recognize excellence in our industry. -An annual Fall Leadership Seminar which brings together industry leaders to stimulate thinking and to lead discussions about our industry and to provide a forum to discuss and share ideas on improving operations and generating profits. -A Promotion Information Program in which members exchange samples of their latest promotional efforts including media kits, event promotional products, house ads, etc. -On-going training and education sessions for key publication staff including an Annual Convention in the Spring with sessions directed at the needs of major departments including Sales, Editorial, Design/Production, and Management. -Conducting periodic industry specific research which, in the recent past, has included such efforts as a financial bench-marking survey with customized comparisons of each publication's performance to the total sample. -Sponsorship of a national reader survey involving all member publications in which each publication has the opportunity to obtain a report on their own readers at a significant cost savings.
The biggest benefit of PPA, however, is the opportunity to join a network of experienced publishers who freely share their history, ideas and knowledge. Many a member has received a jumpstart on a new program or initiative, or avoided a serious mistake in implementing a new idea, by having the opportunity to bounce ideas off this pool of experienced and talented colleagues. Members interact via meetings, conferences and through participation in an email exchange program sponsored by PPA.
PPA has come to represent integrity and quality in terms of the circulation, demographics and editorial product of the parenting publications among its members.
We invite you to become part of this movement!
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