Publisher's Track
Friday, March 5
8:30am – 10:00am
Session I - The Web Changes Everything
Integrating the Web into your content model, business model and sales culture is front and center. Review how to bring greater value to traditional publishing models by collaborating on new products and services that generate revenue offline and online. It's time for every member of your staff to embrace the potential of the Internet. Note: This critical session is for publishers, editors and sales executives. -- Lou Sabatier, principal of Sabatier Consulting, has more than 25 years of experience in the publishing industry. She has hands-on experience with launches, recruitment, budgeting, advertising sales, financial analysis and circulation development. 10:30am – 11:45am
Session II - Webinars: Easier than You Think – And More Profitable
Webinars offer interactive, educational content without the hassle and cost of live events. They also yield impressive lead generation and ROI percentages. So why are we all afraid of them? In this session, Helen Berman will demystify the process and show us how easy webinars are to produce and monetize. From planning to marketing to content development and sponsorship sales, Berman's practical tips will open new revenue streams and put our fears to rest. -- Helen Berman is owner of Helen Berman Corporation and the Berman Media Sales Institute. She is an advertising sales trainer, author and speaker. 1:00pm – 2:15pm
Session III - How Healthy Is Your Business?
Optimization of productivity and profitability begins with evaluation of your business. It's critical that you understand what is truly happening and why within your organization. This strategic planning allows you to create a viable operations plan to support long-term goals because you know what can and cannot be done, at every level. In the short-term, you'll operate more efficiently, boost revenues and profits and enhance employee morale and motivation. -- Lou Sabatier 2:45pm – 4:00pm
Session IV - Media Kits that Work, Demographics that Sell
Learn how to effectively present your publication's circulation, rate card, media kit, reader demographics and SRDS listings so media buyers have the information they need to include your publication in their media mix. Learn the 25 secrets that media buyers reported you need to consider when designing your company's marketing materials. This session will also focus on the top media listing firms and what is available to your publication at no cost to increase your exposure to media buyers. -- Tim Bingaman, President & CEO of Circulation Verification Council Saturday, March 6
8:30am - 9:00am
Keynote Address: Peg Smith, CEO, American Camp Association
"Improving the Lives of Children & Families" 9:15am – 10:30am
Session V - 2010 Financial Benchmarks Survey Results (Participants Only)
Get ready to take notes as Seija Goldstein walks us through this year's results. Individual publication data is confidential, but the group's data is aggregated – and explained – so participants can find out who is spending, how much they're spending and what they're spending it on. See how you stack up against the ones making the highest profits. Learn where you can save thousands of dollars based on your peers' best practices.
Note: Because the PPA is underwriting members' participation in the Financial Benchmarks this year, we expect more participation than ever before, which means the results will be more valuable than ever before. -- Seija Goldstein, founder and principal of Seija Goldstein Associates, brings to each assignment over 25 years of experience in financial and operational management of media companies, both public and private, ranging in size from small local newspapers to some of the largest media giants in the world. 11:00am – 12:15pm
Session VI - Creating a Culture of Fearless Innovation
There are employees on your team who have strategic ideas that could propel your business forward. Will your culture stifle them … or draw them out? If you are unsure of the answer, Robin Fisher Roffer's insights can transform your company culture. In this presentation, she hardwires the 7 steps towards fearless individuality and unfettered thinking into your organization. And she explains how creating an open environment where ideas can flourish will produce bottom line results. Beat the competition by making the most of your diverse workforce by cultivating diversity of thought. Learn how to not only stand out from the crowd but leap out from it … right into a prosperous new era. -- Robin Fisher Roffer is the author of The Fearless Fish Out of Water: How To Succeed When You're the Only One Like You and Make A Name for Yourself: 8 Steps Every Woman Needs To Create A Personal Brand Strategy for Success. An acclaimed speaker, frequent on-air guest and CEO of Big Fish Marketing — one of the entertainment industry's preeminent brand marketing and digital advertising agencies — she fearlessly advises clients like A&E, Bravo, CNN, Comedy Central, FX, MTV, NBC Universal, and Sony Pictures. www.robinfisherroffer.com. 1:30pm – 2:45pm
Session VII - New Tricks for Your Old Bag: Keep Manufacturing Costs Down
In this session, we will focus on cost-cutting measures in all areas of production, including print contracts, paper (regardless of who supplies it), postage, prepress workflow and general production operations. Learn to buy smarter and mail more efficiently from a 36-year veteran of magazine production. Bring your bag and Kathy will add a trick or two. -- Kathy Reilly, Times Printing Co. Inc., has been involved in magazine production for more than 35 years, while employed by publications such as Family Circle and Financial World, and in her capacity as an industry consultant. She is co-founder and Executive Director of the Wisconsin Publishers' Production Club. 3:15pm – 4:30pm
Session VIII - Making Money on Digital Editions and E-newsletters
Revenue from online ventures is mission critical to your success. So, is there a "secret sauce"? If so, what is the recipe for success? Internet guru Ryan Dohrn has been helping publishers make money online for over a decade. Learn tips, tricks and tested best practices for making money in the digital space. Come prepared to share your digital edition and e-newsletter ideas and questions.
-- Ryan Dohrn is the CEO of Brain Swell Media LLC. Ryan founded Brain Swell after 15 years in the mainstream publishing and media industry.
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Editorial Sessions
Ad Sales Sessions
Option Web Session
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